Generation Like poster

Generation Like

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkof... Read more

It's a documentary movie, and has a rating of 7.1 out of 10 from Imdb which is usually fine for this kind of movie.

Watch it here

Not found streaming from United Kingdom.

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