Privacy Policy

Version: 1.0

Date: 12 december, 2020

This Policy describes how we treat personal information on the website.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Use.

What we do: In order to personalize your experience, we are collecting, processing and storing your interactions with our site and app. Generally, all of your data is collected in anonymized or pseudonymized form, but we might collect potentially personally identifyable information for the explicitly defined use cases. We process some data with the help of third parties in line with your consent. To find out about the details, please read on.

What we don't do: We never collect sensitive information like finance or health data. We never do profiling with legal effects under Article 22 of the GDPR.

What we use data for:

So we can better understand our audience, our customers, our website visitors, and their respective interests.

To recognize new visitors to our websites and apps, as well as past customers.

To build a profile of your movie taste in order to build recommendations fitting your personal movie taste and consumption preferences

To serve you with customized or interest-based advertising optimized for your profile. These ads may appear both on Pressplay and on other pages you visit (through the use of retargeting technology).

What data we are collecting

Contact information. For example, we might collect your email address if you sign up for our emails or leave feedback in our forms.

Information you submit or post. For example, we collect the information you post in a public space on our website. We also collect information if you respond to a survey.

Demographic information. We may collect your zip code to help you find cinemas relevant to you.

We passively collect information about your browsing history on Pressplay. We use unique browser cookies and web beacons to identify your browser in a pseudonymized way.

We might get limited information about you from third parties. Examples for this include your profile ID and the information you gave access to when you log in through a certain login provider. From certain partner tracking networks, we might get information on entertainment purchases you made through a link from Pressplay.

Other information. If you use our website, we may collect information about your IP address and the browser you’re using. We might look at what site you came from, or what site you visit when you leave us. If you use our mobile app, we may collect your GPS location with additional consent. We might look at how often you use the app and where you downloaded it.

How we are storing and processing your data

We process and store your data in highly secure data centers within the EU, operated by Hetzner in Germany among others.

All supplied information is encrypted in transit (TLS) as well as at rest. Access to personalized information by employees is limited and audited.

Processing and storage of Information that is potentially personally identifiable is reduced to the minimum for operating the service (for example: your mobile GPS location is rounded to a hundred metres before asking our systems to look up cinemas near you). Where needed, this kind of information is subject to access control, strict retention and pseudonymization.

We keep personal information as long as it is necessary or relevant for the practices described in this Policy, but at most for a total of 50 months. After this period all of your data is automatically deleted if you do not stay active on Pressplay, except where otherwise required by law.

We are holding your data to the highest standards currently achievable in security process and technology, but the Internet itself is not 100% secure. We cannot promise that your use of our sites will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

About Third Parties and Advertising:

We may share information with third parties.

We will share information with our business partners you agreed to. Specifically, we are sharing site usage data with Social Media platforms such as Youtube or Facebook in order to be able to show you ads related to your movie taste. We are tracking usage data on our site and apps through Google Analytics.


Google AdWords remarketing service is provided by Google LLC.

You can opt out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting Google Ads Settings.

Google also recommends installing the Google Analytics Opt-out Browser Add-on for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

We will share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may share it if a government agency or investigatory body requests. We might share information when we are investigating potential fraud.

We may share information with any successor to all or part of our business. For example, if a part of our business was sold, we may give our customer list as part of that transaction.

We may share information for other reasons we may describe to you in place.

We may link to other sites or have third party services on our site we don’t control.

If you click on a link to a third party site, you will be taken to websites we do not control. This includes social media sites. This policy does not apply to the privacy practices of these websites. Read the privacy policy of other websites and insurance carriers carefully. We are not responsible for these third party practices.

Our site and apps may also link to and/or serve third party ads or other content that contains their own cookies or tracking technologies.

We engage in interest-based advertising.

We may serve interest-based advertising using personal and other information gathered about you over time across multiple websites or other platforms. This might include apps. These ads are served on websites or apps. They might also be served in emails. Interest-based or “online behavioral advertising” includes ads that are served to you after you leave our website, encouraging you to return. They also include ads we think are relevant to you based on your shopping habits or online activities.

How do we gather relevant information for interest-based advertising?

To decide what is relevant to you, we might look at your movie interaction history and purchases, collect certain mobile unique operating system IDs or browsing behaviors. We might look at these activities on our platforms or the platforms of others. This information is gathered using the tracking tools described above. We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

About Your Rights and Choices:

You have certain choices about sharing and marketing practices.

You can opt out of receiving our marketing emails and push notifications. To stop receiving our promotional emails, follow the instructions in any promotional message you get from us. Don’t worry - even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions or information about your account. You can control cookies and tracking tools.

How to control tracking technologies.

You can control certain tracking tools. Many browsers give you the ability to delete or reject cookies. How you do so depends on the type of cookie. You can configure your browser to reject browser cookies - click here to find out how to manage and control your cookies. You can also control certain tracking tools on your mobile devices. These opportunities are subject to the offerings made available by the third-party operating system providers and subject to their privacy policies, and not any offerings by or the privacy policy of Pressplay. NOTE: If you configure your computer to block cookies, you may not be able to access certain functionality on our site or the toolbar. If you block or delete cookies, not all of the tracking activities we have described here will stop. Choices you make are both browser and device-specific.

For convenience, the following are instructions that may apply to your mobile device, though please note that the setting features may vary from device to device.

Google Android

Devices with Google Play services 4.0 and above use the Google Android Advertising ID (AAID). To learn more about limiting ad tracking using this identifier:

Open the Google Settings app on your device

Select Ads

Select Opt out of interest-based ads

Apple iOS

Devices with iOS 6 and above use the Apple Advertising Identifier (IDFA). To learn more about limiting ad tracking using this identifier:

Open Settings app on your device

Select Privacy

Select Advertising

Select Limit Ad Tracking

You have options over the interest-based ads you see.

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. If you want to opt out, visit this page. Choices you make are both browser and device-specific.Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our sites are not currently set up to respond to those signals.

Legal information

The website and the Pressplay apps are operated by Pressplay ApS. For more legal information and about how to contact us, please visit

You can reach out with any questions at [email protected].

We may update this Policy.

From time to time we may change our privacy policies. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our website. Please check our site periodically for updates.

Your agreement to this Privacy Policy will automatically expire by either accepting a newer version or 50 months after acceptance, whichever comes first.

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