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Where to watch "How to Become a Cult Leader"
6. Become Immortal
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Avoid unhappy endings and cement your legacy by studying Sun Myung Moon, who transformed the Unification Church into a still-thriving economic machine.
5. Control Your Image
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Leverage media coverage to cultivate a pious image like Shoko Asahara, who built the doomsday cult Aum Shinrikyo on positive PR and deadly methods.
4. Promise Eternity
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Apocalypse, anyone? Create credible danger and consolidate power by studying the spiritual, sci-fi narrative of Heaven's Gate leader Marshall Applewhite.
3. Reform Their Minds
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Return to Buddhafield and unlock the mastery of manipulation with Jaimie Gomez, a failed actor who built an army of servants by promising enlightenment.
2. Grow Your Flock
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Build a fervent following by retracing the steps of Jim Jones, whose messiah complex turned a small healing grift into a dangerously loyal congregation.
1. Build Your Foundation
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Embrace your calling and reinvent yourself by studying the life of petty criminal and folk rock troubadour-turned-murderous legend Charles Manson.
