Der Bauer und der Bobo

The Styrian mountain farmer Christian Bachler takes up arms on Facebook against the eloquent Falter editor-in-chief Florian Klenk. Klenk praises a judgement in which a farmer was sentenced for the dangerous behaviour of his cows. Bachler states that Klenk is an "arrogant bobo-in-chief" and ignores the situation of farmers: "Get off your bobo steed and come for a practical training". 250,000 people watch the video. Klenk comes and gets to know Bachler's world. The rebel runs an alternative farm at 1450 metres with cows, alpine pigs, yaks, geese and chickens, a kind of alpine Bullerbü. At the age of 20, Bachler had taken over the farm and raised conventional milk production with easily granted loans. Then the subsidies changed. Eventually the milk price collapsed, the debts remained. Klenk learns that Raiffeisen wants to auction off the farm. He starts crowdfunding via social media. 13,000 Facebook users donated 420,000 euros within two days. Bachler is debt-free: A modern fairy tale.